NEW YORK, April 26, 2016 /PRNewswire/ — Fishermen across the country will once again be baiting Busch and Busch Lighttrophy cans this season. Busch beer’s popular fishing promotion is back with a new twist, giving consumers the chance to win the ultimate fishing getaway with pro fisherman and seven time Angler of the Year, Kevin VanDam.
The graphics will represent each of the four potential consumer grand prize trip destinations, with a particular species of game fish representing each trip’s geography. The four fish species and corresponding trips are:
- Red Drum in Venice, Louisiana
- Largemouth Bass in Lake St. Clair, Michigan
- Cutthroat Trout in Montana
- Sockeye Salmon in Kenai River, Alaska
The brand’s 2016 campaign kicks off on May 1 when NASCAR driver Kevin Harvick’s No. 4 Chevrolet SS for Stewart-Haas Racing (SHR) sports a special-edition Busch fishing paint scheme during the GEICO 500 Sprint Cup Series race at Talladega (Alabama) Superspeedway.
“Now in its fourth year, the Busch fishing campaign is an essential platform for the brand that allows us to reach those who enjoy salt and freshwater fishing,” said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. “Given Busch’s well-established dedication to outdoor pursuits and the sport of racing, as well as our tremendously talented partners Kevin VanDamand Kevin Harvick, we expect the 2016 iteration of the fishing program to be bigger and better than ever.”
Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They’ll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman, Kevin VanDam.
