The story of Yeti Coolers is quite remarkable. From the fascinating piece : How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand to Roy and Ryan Seiders own words: Our Story, Yeti Coolers is an unstoppable force in the outdoor industry. And, it all started with their dad, Roger Seiders.
From YETI: Roger Seiders is a businessman and inventor. He quit his job as a high school teacher in the mid-1970s to go full-time with his company Flex Coat, which is still in business today. So it’s no surprise that he passed on an innovative attitude to his sons, YETI co-founders Roy and Ryan Seiders. But even though the entrepreneurial spirit resonates loudly, it’s Roger’s lessons on fatherhood that stand out as Roy and Ryan raise families of their own.
See the entire My Old Man series here: http://bit.ly/YETI-myoldman
