We’ve all heard the backlash that YETI is facing after supposedly cutting ties with the NRA, but just what’s the truth. With varying degrees of he said, she said from both sides, there’s something to be said about maybe not destroying a cooler that costs some peoples weekly salary. At least, it’s probably a good idea to check all the facts before you do.
And if YETI did pull their support of the NRA and you already own one of their coolers, what better way to fight against the company than by storing some freshly shot animals in their ice holders?
Yeti coolers are the hottest coolers around. They are also wildly expensive, between $250 and $1,300, depending on the size. So a discount on a Yeti, like the company offered to the NRA and other organizations, is no small thing.
Still, the price of the coolers didn’t stop some Yeti owners from blowing them up in ritual anger after the National Rifle Association claimed that Yeti was terminating the discount as part of an NRA boycott.
On Monday afternoon, for example, Bryan Atkinson unloaded a Yeti cooler from the bed of a truck parked on a dirt road in the middle of a South Carolina field. Inside the cooler he placed ammonium nitrate and aluminum powder, packaged in a cardboard box sealed with duct tape.
“This Yeti,” he said, “ain’t ready.”
