Animal Planet’s FISH OR DIE Wins a Prime-Time Slot Due to Extraordinarily High Ratings of its Recent Premiere.

Here’s the official press release:


May 6, 2016

Contact:  Tom Tanno, [email protected]; 818-907-9950


Posting a +21% Growth Over its RIVER MONSTERS Lead-In

Prime Time Re-Broadcast of “Fish or Die” Set for Wed., May 11 @ 10 PM EDT

The premiere of “Fish or Die” on Sunday, May 1 (11 pm EDT) was a time period upgrade for Animal Planet.  Here’s a snapshot of the results:

  •  Fish or Die” grew over its “River Monsters” lead-in by +21% with target A25-54.
  • “Fish or Die” posted double-digit percentage gains over the network’s prior 4-week time period average.
  • “Fish or Die” was up +37% with A25-54 (231K) and +20% with Total Viewers (435K).
  • “Fish or Die” placed Animal Planet among the Top 20 Cable networks in the time period with hard to reach male demos, ranking as high as #13 with M18-34

Series Overview: Four diehard fishermen are determined to be the first to fish the most remote waters left on earth…or die trying.

The places they go are so isolated and dangerous that a camera crew can’t follow them, so they film their adventures themselves. Their plan is to travel across all seven continents in a vegetable oil powered pickup truck, chasing rumors of giant fish and virgin waters. Along the way, they will battle the elements, dodge drug cartels and endure hell, as they risk their lives in an attempt to live their dream.

There are still thousands of unexplored bodies of water scattered across the globe. Hidden in remote, seemingly inaccessible and always dangerous locations, many of these waterways hold fish – big fish – that have never seen a lure or a fly.

Getting to them could kill a person, or make their life worth living. These four best friends prefer to assume the latter. Following in the footsteps of their heroes; Meriwether Lewis, William Clark and Johnny Knoxville, these self proclaimed fish bums are determined be the first to find, and fish, these wild places.

“Fish Or Die” will be the adventure of a lifetime. Hop in and buckle up – it’s going to be one hell of a ride.

Produced by Watson Pond Productions and MOTIVFISHING for Animal Planet
Executive Producer: Brad Johnson
Field Producers: Chris Owens, Brian Jill, Thad Robison, Jay Johnson
For Animal Planet: EP Jason R. Carey, Producer, Patrick Keegan and developed by Kurt Tondorf .

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