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From the NY Daily News: An athletic clothing company has severed ties with the wife of the Ohio hunter who killed a bear with a spear in Alberta, Canada.

The video of Josh Bowmar impaling the animal sparked such outrage that it prompted a vow from the Alberta government to outlaw spear hunting in the fall. Officials are also mulling a decision to file charges against Bowmar.

Bowmar’s wife Sarah was also featured in the video. A spokeswoman for Under Armour, a sportswear supplier based in Baltimore, said while the company is “dedicated to the hunting community,” spearing the bear may have gone too far. The company has decided to end its sponsorship of Sarah Bowmar.

“The method used to harvest this animal was reckless and we do not condone it,” said the spokeswoman, Danielle Daly.

Social media users called for a boycott of Under Armour products because of the brand’s association with the Bowmars, who runs a fitness business in Ohio.

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But many also came to the Bowmars’ defense, blasting Under Armour’s decision as unfair.

What are your thoughts? Fair? Unfair?

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